Anglicism in Pashto
A Case Study of Pashto Media
Abstract
This paper explores the influence of English on Pashto, focusing on Pashto media, including TV and social media. It analyzes Anglicisms in terms of loan words and code-switching. It uses a qualitative content analysis approach and focuses on descriptive research to explore Anglicisms in Pashto media, including selected TV show episodes and social media content. It uses non-probability purposive sampling to examine types and contexts of Anglicisms in these media sources. More code-switching than loan words is found. This shows Pashto speakers prefer integrating English for style and communication. The paper discusses Anglicisms like ‘retire’, ‘chairman’, and ‘election’ in Pashto media. It considers the impact of global English media and the need for precise communication. Code-switching examples show a bilingual trend and a shift to global communication styles among Pashto speakers. The study highlights significant changes in the Pashto language. These changes are influenced by global trends, societal changes, and media exposure. They raise important issues about cultural identity and language preservation. This is especially relevant for young, urban, educated Pashto speakers. The paper provides insights into language use in media and contributes to the broader discourse on language evolution in globalization. The study recommends maintaining a balance between embracing global linguistic trends and preserving linguistic heritage.
References
Azizah, N. (2018). Anglicism in Indonesian. Ethical LIngua: Journal of Language Teaching and Literature, 5(1), 61-71.
Buelens, B., Burger, J., & van den Brakel, J. (2018). Comparing inference methods for non-probability samples. International Statistical Review, 86(2), 322-343.
Chesley, P. (2010). Lexical borrowings in French: Anglicisms as a separate phenomenon. Journal of French Language Studies, 20(3), 231-251.
Denscombe, M. (2021). The good research guide: Research methods for small-scale social research projects. UK: McGraw-Hill Education.
Filipovic, R. (1974). A contribution to the method of studying Anglicism in European languages. Studia Romanica et Anglica Zagrabiensia: Revue publiee par les Sections romane, italienne et anglaise de la Faculte des Lettres de I'University de Zagreb, 37, 135-148.
Gorlach, M. (2002). English in Europe. Oxford: Oxford University Press.
Imamura, K. (2018). The lexical influence of English on Japanese language: Toward future comparative studies of Anglicisms. Global Studies, 2, 101-116.
Jodar Sanchez, J. A., & Tuomainen, S. (2014). English in Finland: Opinions and attitudes on the use of Anglicisms. Elia, 14(13), 97-144.
Kelly-Holmes, H. (2000). Bier, parfum, kaas: language fetish in European advertising. European Journal of Cultural Studies, 3(1), 67-82.
Morgan, D. L. (1993). Qualitative content analysis: A guide to paths not taken. Qualitative Health Research, 3(1), 112-121.
Nogueroles, E. E. (2017). An up-to-date review of the literature on Anglicism in Spanish. Dialogo de la Lengua, 9, 1-54.
Onysko, A. (2004). Anglicism in German: From iniquitous to ubiquitous? English Today, 20(1).
Pirmoradian, N., & Chalak, A. (2022). Iranian students' attitudes towards English loanwords in Persian with a focus on gender differences. International Journal of Language and Translation Research, 2(1), 23-38.
Rahman, T. (2006). Language policy, multilingualism and language vitality in Pakistan. In W. Bisang, H. H. Hock, W. Winter, A. Saxena, & L. Borin (Eds.), Lesser-Known Languages of South Asia: Status and policies, case studies and applications of information technology (pp. 73-106). Mouten de Gruyter.
Rasheed, S., & Garcia, M. I. (2013). A corpus based study of Anglisicism: Neologism in Urdu through phono-semantic matching. Journal of Policy Research, 9(1), 64-71.
Sailaja, P. (2011). Hinglish: Code-switching in Indian English. ELT Journal, 65(4), 473-480.
Siddiqui, A. B., Inamullah, H. M., & Irshadullah, H. M. (2017). Attitudes of parents towards Pashto medium of instruction in government primary schools of Khyber Pakhtunkhwa. Journal of Research in Social Sciences, 5(2), 54-65.
Ullah, S., Ullah, T., & Khan, H. (2023). Threats and opportunities of globalization: Analyzing the impact of globalization on Pashto language. Pakistan Journal of Society, Education and Language (PJSEL), 9(2), 611-619.
Copyright (c) 2024 Pashto
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
